Last night at 7 p.m., Hagley West Watches achieved yet another major milestone with the highly anticipated launch of our Diver Range. This collection is not just another series of watches but a tribute to the key moments that have defined the Hagley West journey. Each timepiece in this collection represents a significant chapter in our brand’s evolution, telling a unique story that resonates with our message: Love Your Journey.
The Diver Range holds deep symbolic value for us. From S’Algar, the beautiful coastal town where the initial idea of creating a watch brand was born, to Cape Town, where Hagley West partnered with the JP21 Foundation to support underprivileged children in South Africa, these watches reflect our passion for making a positive impact in the world. The stories behind these locations are woven into the design and philosophy of the Diver Range, making it a meaningful addition to our lineup.
The excitement surrounding this launch was palpable. At precisely 7 p.m., we opened our website for sales and simultaneously went live on TikTok, where we’ve built a vibrant and engaged community of watch enthusiasts and cricket fans. The response was nothing short of overwhelming. During the launch of our first women’s range, Inspiration, we had set a previous sales record of 133 units in a single day. Yesterday, we shattered that record, selling an incredible 183 watches during the launch of the Diver Range.
This success is not just a reflection of the hard work put in by our team but also a testament to the power of the Hagley West community. We want to express our heartfelt gratitude to each and every one of you who supported us by purchasing a watch and becoming part of this journey. Your enthusiasm and loyalty fuel our passion and drive us to keep innovating and growing as a brand.
The Diver Range represents much more than just a new collection of timepieces. It’s a celebration of adventure, resilience, and the spirit of exploration—qualities that define both the journey of Hagley West and the journeys of our customers. These watches are crafted to be durable, stylish, and ready for any adventure, whether you’re diving into the depths of the ocean or navigating the challenges of everyday life. Each model within the range symbolises our commitment to creating watches that blend functionality with a deeper sense of meaning.
This launch also marks a pivotal point in our expansion strategy. We’re continuously pushing boundaries and exploring new ways to grow, both as a business and as a brand that stands for something greater. By combining purpose-driven design with high-quality craftsmanship, we aim to inspire people around the world to embrace their own journeys, no matter where they lead.
As we celebrate this record-breaking launch, we’re reminded once again that our success is only possible because of the incredible support from our community. From the early days of brainstorming in S’Algar to the global presence we’re building today, we are grateful to have you with us every step of the way.
Thank you to everyone who made this launch such an extraordinary success. Here’s to more adventures, more milestones, and many more watches to come.
Love Your Journey